With the ________ heuristic, the consumer chooses the best brand on the basis of its perceived most important attribute

Which of the following is a reason a consumer would follow a company's blog?

A) The blog offers fresh insights or new ideas about the company or products. B) The blog provides the consumer with familiar information. C) The blog allows consumers to communicate with each other. D) A well-followed blog gives the company influence in the marketplace. E) Consumers know that companies want them to follow the blog postings.

Which of the following is NOT a constraint on a firm's ability to disperse its productive activities to foreign countries?

A. Tariff barriers raising the costs of exporting products to a country B. Quotas restricting the quantity of a good that can be imported into a country C. Local content requirements demanding a specific fraction of domestic production D. The increasing integration of the world economy E. Antidumping policies limiting the ability of a firm to use aggressive pricing