Which of the following actions should a marketer take in response to the new economy?
A) Offer selected discounts.
B) Cut marketing budgets.
C) Hold the line on prices.
D) Cut costs.
E) Discontinue products.
C
Business
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Which tactic most likely involves making a price concession to the buyer?
A) budget limitation B) take-it-or-leave-it C) let-us-split-the-difference D) "if...then" E) "sell low now, make profits later"
Business
A deferred annuity is an annuity for which payments are delayed until the end of each period
Indicate whether the statement is true or false.
Business