When identifying the need your proposal meets, you are identifying its _____
A) content
B) purpose
C) audience
D) context
E) deadline
Answer: B
Explanation: B) You will be able to persuade your audience only if you understand your purpose, context, and content. Purpose is the need your proposal meets.
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Most proposals are unsolicited.
a. true b. false
If a business files a complaint with the National Advertising Division (NAD) of the Council of Better Business Bureaus claiming that one of its competitors has unfairly and deceptively depicted the business in an ad, the NAD will:
A) issue a cease and desist order if it finds the ad is indeed deceptive and misleading B) investigate the ad to determine if the FTC Act has been violated C) collect information and evaluate data concerning the complaint to determine if the advertiser's claims can be substantiated. D) refer the case to the Federal Trade Commission since it involves a business filing the complaint