If a business files a complaint with the National Advertising Division (NAD) of the Council of Better Business Bureaus claiming that one of its competitors has unfairly and deceptively depicted the business in an ad, the NAD will:

A) issue a cease and desist order if it finds the ad is indeed deceptive and misleading
B) investigate the ad to determine if the FTC Act has been violated
C) collect information and evaluate data concerning the complaint to determine if the advertiser's claims can be substantiated.
D) refer the case to the Federal Trade Commission since it involves a business filing the complaint

C

Business

You might also like to view...

The provision of financial services, in small amounts of money, to poor or low-income clients, including consumers and the self-employed best describes

A) peer-to-peer loans. B) microfinance. C) low-risk mobile investments. D) microloans.

Business

Explain how the signaling method works

What will be an ideal response?

Business