In addition to marketing life insurance, life insurers typically sell which of the following products? I. Retirement annuities II. Disability income insurance

According to your textbook, what is the most likely future for online marketing?

A) Online marketing will replace magazines, newspapers, and eventually stores as sources for information and products. B) The growth of online marketing will continue but at a much slower pace. C) The use of online marketing will decline until its effectiveness can be better measured. D) Online marketing will remain an important approach in an integrated marketing mix. E) Online social networking will become the primary type of online marketing.

When composing negative messages, don't use language that

A) conveys respect. B) avoids an accusing tone. C) protects your reader's pride. D) pinpoints the reader's shortcomings. E) is overly positive.