According to your textbook, what is the most likely future for online marketing?

A) Online marketing will replace magazines, newspapers, and eventually stores as sources for information and products.
B) The growth of online marketing will continue but at a much slower pace.
C) The use of online marketing will decline until its effectiveness can be better measured.
D) Online marketing will remain an important approach in an integrated marketing mix.
E) Online social networking will become the primary type of online marketing.

D) Online marketing will remain an important approach in an integrated marketing mix.