A keylogger is a type of:

When a marketing manager is dissatisfied with the current positioning of his/her product or service and seeks a new perceived advantage, it is called:

A) brand positioning B) perceptual mapping C) brand repositioning D) brand extension

Juanita Petino, a nutritionist, decided to test the effects of two breakfast cereals, Kinglo and Loopy, on different consumer groups

For the purpose of her study, she divided 20 volunteers into two groups and asked the members of one group to have Kinglo cereal and the members of the other group to have Loopy cereal for breakfast. She decided to compare the responses of the volunteers after a week to gain deeper insights into consumer attitude. In this instance, Juanita is using ________. A) niche marketing B) experimental research C) product differentiation D) ethnographic research E) viral marketing