Juanita Petino, a nutritionist, decided to test the effects of two breakfast cereals, Kinglo and Loopy, on different consumer groups
For the purpose of her study, she divided 20 volunteers into two groups and asked the members of one group to have Kinglo cereal and the members of the other group to have Loopy cereal for breakfast. She decided to compare the responses of the volunteers after a week to gain deeper insights into consumer attitude. In this instance, Juanita is using ________.
A) niche marketing
B) experimental research
C) product differentiation
D) ethnographic research
E) viral marketing
B
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According the text, American CEOs want business graduates they hire to have some education in international business.
A. if they are going to work overseas. B. if they are going to work in a firm with no foreign operations. C. Neither A nor B because they can learn on the job. D. Both A and B
For firms with high fixed costs, the percent-of-sales approach for preparing a pro forma income statement tends to ________
A) overestimate profits when sales are increasing B) underestimate profits when sales are increasing C) underestimate profits when assets are increasing D) overestimate profits when assets are increasing