When a marketing manager is dissatisfied with the current positioning of his/her product or service and seeks a new perceived advantage, it is called:

Approximately 53% of the FDI flowing into Canada comes from the USA, however almost what percent of the INCREASES in FDI come from non-U.S. sources?

A. 20% B. 100% C. 80% D. 10% E. 50%

Firms are most likely to form _____________ with members at other levels in the supply chain (either suppliers, distribution channel members, or customers)

a. vertical partnerships b. horizontal partnerships c. product development alliances d. joint ventures e. None of the above