Which of the following is the most logical reason that an organization would rely heavily on personal selling?
A) to make more cost-efficient use of the promotional mix
B) to move the focus away from developing customer relationships
C) to better service many small customers
D) to more effectively sell highly technical products
E) to decrease marketing mix expenditures
D
You might also like to view...
According to research highlighted in class or discussed in the textbook, which of the following is true?
A) Women often ask more questions than men, but they usually don't ask for items that might be considered self-promoting. B) Female negotiators are often more effective if they use transparently aggressive tactics. C) Male negotiators often find it difficult to separate the relationship from the sales negotiation scenario. D) Research indicates that females do not generally possess better verbal acuity than males. E) Men tend to make a decision based on the first information that they encounter. (Anchoring)
When the domestic currency is weak, full-costing or cost-plus pricing does not hurt you so much because the exchange rate keeps the selling price down
Indicate whether the statement is true or false