When the domestic currency is weak, full-costing or cost-plus pricing does not hurt you so much because the exchange rate keeps the selling price down

When the conservative Royal Bank decided to hire Campbell & Cook advertising agency to launch a new advertising campaign, what was the agency's first step?

a. See if sales promotion was superior to other tools within the promotion mix. b. Decide what executional style to use in the ads. c. Determine that the goal of the ads was to emphasize the bank's customer service. d. Set its marketing budget.

A disadvantage(s) of observational data would be ________

A) attitudes, motivations and values can't be assessed B) perceptual differences among observers C) infrequent behaviors are too expensive to record D) B and C only E) A, B, and C