What is the difference between information technology and information systems? Describe some of the functions of information systems
What will be an ideal response?
Information technology (IT) consists of all the hardware and software that a firm needs to use to achieve its business objectives. Information systems are more complex. An information system can be defined technically as a set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization.
An information system:
• supports decision making, coordination, and control
• helps employees analyze problems
• helps employees visualize complex subjects
• helps create new products
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The product is the most fundamental part of the marketing mix
Indicate whether the statement is true or false
Cleanz Inc., a toiletries manufacturing firm, has launched a new range of organic sanitizing wipes. It wants to test its consumers' reactions to this new product in an economical way. Therefore, Cleanz creates flyers that advertise several of its products along with the new product and send them to a few selected members of the target market. Besides this, it also takes the members to a mock shop and monitors their shopping behavior. In this scenario, Cleanz is using _____.
A. scanner-based research testing B. simulated market testing C. virtual test marketing D. traditional test marketing