The product is the most fundamental part of the marketing mix

Indicate whether the statement is true or false

TRUE

Business

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With respect to the "six brand building blocks," brand ________ signifies how well the product or service meets customers' functional needs

A) judgment B) imagery C) salience D) performance E) resonance

Business

The statistical distinction between sampling with replacement and sampling without replacement is important only when the sampling frame is not large compared to the sample size

Indicate whether the statement is true or false

Business