Cleanz Inc., a toiletries manufacturing firm, has launched a new range of organic sanitizing wipes. It wants to test its consumers' reactions to this new product in an economical way. Therefore, Cleanz creates flyers that advertise several of its products along with the new product and send them to a few selected members of the target market. Besides this, it also takes the members to a mock shop and monitors their shopping behavior. In this scenario, Cleanz is using _____.

The overall purpose of the marketing plan is to enable the marketing manager to stay in touch with the three key parts of the business environment crucial to his or her success: customers, competitors, and factors outside the control of both

customers and competitors. Indicate whether the statement is true or false

Which of the following statements is most likely to be true about the economic prospects of a country?

A. The economic system and property rights regime are reasonably good predictors of economic prospects of a country. B. Countries with command economies tend to achieve greater economic growth rates than free market economies. C. Countries which do not provide any protection for property rights tend to achieve greater economic growth rates than the countries in which property rights are protected. D. Countries where property rights are not well respected and where corruption is rampant always have very low levels of economic growth. E. The advantages of building brand loyalty and gaining experience in a country's business practices is greater for a last-mover than for a first-mover.