The stock issues for a proposition of policy lead to the consideration of one or more
issues of fact or value.
Indicate whether the statement is true or false
T
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Hyatt Motors was preparing to release its latest car. To promote interest in the new product, the company first placed a set of posters in several public places with photographs of people expressing surprise
After a couple of weeks, the company replaced the images on the same posters with a picture of the car. A few weeks later, the company replaced the car images with a photograph of a famous actor driving the car. What type of mass media did the company use? a. Advertisement b. Announcement c. Earned media d. Owned media
Case Study Krusteaz--What made the Krusteaz campaign a two-way communication?
a. It involved both paid and earned media b. It involved interactions between Krusteaz and its consumers c. It earned a high number of shares on Facebook d. It gained coverage in both entertainment and news media