Hyatt Motors was preparing to release its latest car. To promote interest in the new product, the company first placed a set of posters in several public places with photographs of people expressing surprise
After a couple of weeks, the company replaced the images on the same posters with a picture of the car. A few weeks later, the company replaced the car images with a photograph of a famous actor driving the car. What type of mass media did the company use?
a. Advertisement
b. Announcement
c. Earned media
d. Owned media
A
Communication & Mass Media
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A statement that defines acceptable and unacceptable behavior is called a(n) __________
Fill in the blank with correct word
Communication & Mass Media
When a theory has many real-world applications, we say it has ______.
A. acuity B. external consistency C. practicality D. succinctness
Communication & Mass Media