Case Study Krusteaz--What made the Krusteaz campaign a two-way communication?
a. It involved both paid and earned media
b. It involved interactions between Krusteaz and its consumers
c. It earned a high number of shares on Facebook
d. It gained coverage in both entertainment and news media
b. It involved interactions between Krusteaz and its consumers
Communication & Mass Media
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A linear model of communication may accurately describe particular types of communication, such as leaving a voicemail
Indicate whether the statement is true or false
Communication & Mass Media
Choose the research term that describes "the permission to observe is legitimated through the researcher's role as participating fully in the interaction."
A. Complete observer B. Complete participant C. Observer-as-participant D. Participant-as-observer
Communication & Mass Media