Learning to enhance strategic thinking and creativity from a collection of people.

Joseph Confectionery has decided to start marketing a line of Christian-oriented candy under the Testamint brand name. The candy maker is optimistic about establishing a brand in the marketplace and has high hopes of its success. As a marketing consultant, you inform the candy maker that branding can do all of the following EXCEPT which one?

a. possibly yield a larger market share b. aid in positioning c. encourage consumer repeat purchasing d. ensure a higher margin of profit

Using different font sizes and styles, boldface lettering, and emphatic warning words are

A) Methods of delivering information. B) Technical formatting. C) Highlighting techniques. D) None of the above.