Using different font sizes and styles, boldface lettering, and emphatic warning words are
A) Methods of delivering information. B) Technical formatting. C) Highlighting techniques. D) None of the above.
C
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The Dairy Division of Famous Foods, Inc. produces and sells milk to outside customers. The operation has the capacity to produce 200,000 gallons of milk a year. Last year's operating results were as follows:
Sales (160,000) gallons $500,000 Variable costs 312,000 Contribution margin 188,000 Fixed costs 100,000 Net Income $ 88,000 Assume the Dairy Division is operating at capacity. If the Yogurt Division wants to purchase 30,000 gallons of milk from the Dairy Division, what is the minimum price that will allow the Dairy Division to maintain its current net income? a) $0.55 per gallon b) $3.13 per gallon c) $1.18 per gallon d) $1.95 per gallon
When developing scales for international research, the researcher must pay special attention to details that can make the measurement instrument specific to the country in which the instrument will be used
Which of the following should be of concern to the marketing researcher when developing scales for international research? A) Special attention should be devoted to determining equivalent verbal descriptors in different languages and cultures. B) Scale endpoints and the verbal descriptors should be employed in a manner that is consistent with the culture. C) It is critical to establish the equivalence of scales and measures used to obtain data from different countries. D) All of the above are correct.