Joseph Confectionery has decided to start marketing a line of Christian-oriented candy under the Testamint brand name. The candy maker is optimistic about establishing a brand in the marketplace and has high hopes of its success. As a marketing consultant, you inform the candy maker that branding can do all of the following EXCEPT which one?
a. possibly yield a larger market share
b. aid in positioning
c. encourage consumer repeat purchasing
d. ensure a higher margin of profit
Ans: d. ensure a higher margin of profit
Business
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Which of the following is NOT a weakness of stratified sampling?
A) difficult to select relevant stratification variables B) not feasible to stratify on many variables C) expensive D) A and C only E) A, B, and C are weaknesses of stratified sampling.
Business
Items to be assembled that fit together only the proper way are an example of:
A) andon. B) jidoka. C) poka-yoke. D) muda.
Business