The Dairy Bar, a national soft-service ice cream retailer, buys cones from Cones & More. Cones & More is an important resource for marketplace information. They're considered a(n) ________ source of new product ideas for the Dairy Bar

The largest category of online advertising is:

A) spots on search ads B) media/video ads C) display or banner ads D) classified ads

A central assertion of ________ is that marketing techniques can be used to promote causes and improve the lives of individuals and society

A) sustainability B) the social marketing concept C) marketing ethics D) consumerism E) environmentalism