A central assertion of ________ is that marketing techniques can be used to promote causes and improve the lives of individuals and society
A) sustainability
B) the social marketing concept
C) marketing ethics
D) consumerism
E) environmentalism
B
Business
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Marketing research is most commonly used to:
A) develop a training program for the marketing manager. B) create job descriptions for various roles in the marketing department. C) determine the key responsibility areas for the marketing manager. D) refine new product concepts.
Business
To be the most effective, all managers in a firm should maintain comparable rating standards
Indicate whether this statement is true or false.
Business