Ben recently paid off his school loans and is looking to buy a home. He has qualified for an APR of 5.2% and plans on making payments for the next 15 years. He anticipates he can afford a monthly payment of $660.00. How much of a mortgage can Ben afford?

Researchers should generalize findings from focus-group participants to the whole market

Indicate whether the statement is true or false

Philip Morris bought Miller Brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What does the company assure by stating that the beer tastes good?

A) points-of-difference B) points-of-presence C) points-of-parity D) points-of-conflict E) points-of-inflection