_____ segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate
a. Geographic
b. Benefit
c. Demographic
d. Usage-rate
ANSWER: a
Geographic segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate. Marketers use segmentation bases, or variables, which are characteristics of individuals, groups, or organizations, to divide a total market into segments.
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Which of the following programs permits salespeople to be paid for performing various duties that are not reflected immediately in their sales volume?
(a) An employee stock ownership plan (b) A lump sum merit program (c) A straight salary plan (d) A straight commission plan
Sales force managers are confronted with many new issues in the 21st century including
A. Creating more nimble sales force organization B. Building long-term relationships with customers C. Gaining greater commitment from salespeople D. Leveraging available technology E. All of the above