An instrument is payable to ____________________ if it is to be paid to whomever has possession of it

A ________ is a test marketing program conducted by an outside research company in field experimentation. The research company guarantees distribution of the product in retail outlets that represent a pre-determined percentage of the market

A) Simulated test market B) Partial test market C) Controlled test market D) Standard test market

A traditional bricks-and-mortar camera retailer also operates a Web site. While the store location features new cameras, the Web site features collectible cameras, as well as used equipment. This strategy illustrates _____

a. multi-channel retailing b. the retail life cycle c. mass marketing d. the theory of retail evolution