A traditional bricks-and-mortar camera retailer also operates a Web site. While the store location features new cameras, the Web site features collectible cameras, as well as used equipment. This strategy illustrates _____

a. multi-channel retailing
b. the retail life cycle
c. mass marketing
d. the theory of retail evolution

a

Business

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Herzberg investigated which of the following questions?

a. What do people need from their jobs? b. What do people dislike about their jobs? c. What do people want from their jobs? d. What do people take from their jobs? e. What do people do at their jobs?

Business

When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying of its ketchup, the company was introducing ________

A) cosmetic change B) context change C) concept change D) discontinuous innovation E) a new core benefit

Business