A ________ is a test marketing program conducted by an outside research company in field experimentation. The research company guarantees distribution of the product in retail outlets that represent a pre-determined percentage of the market

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?

A) normal depletion B) sensory gratification C) social approval D) intellectual stimulation E) value enhancement

After taking a speed-reading course, students are supposed to be able to read faster than they could before taking the course

A pilot sample of n = 25 students showed a mean increase of 300 words per minute with a standard deviation equal to 60 words per minute. To estimate the population mean with 95 percent confidence and a margin of error of ±10 minutes, the required sample size is approximately 139 students. Indicate whether the statement is true or false