Which of the following is the single most important driver of globalization?
A) national regulation
B) information technology
C) domestic focus
D) market difference
B
Business
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_______ is when a new offering takes a portion of its sales from an existing offering of the firm
a. Cannibalization b. Newness map c. Newness of project d. Newness of market
Business
Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?
A) product/communications extension B) product extension/communications adaptation C) product adaptation/communications extension D) product/communications adaptation
Business