_______ is when a new offering takes a portion of its sales from an existing offering of the firm
a. Cannibalization
b. Newness map
c. Newness of project
d. Newness of market
a
Business
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An understanding of the cost structure of the market provides marketing managers with:
A) an idea of how low some competitors can price. B) the demographics of target markets. C) the behavioral segmentation of target markets. D) an accurate idea of customers' willingness to pay.
Business
Which factor is not a component of the productivity formula?
A) materials B) output C) labor D) capital E) service
Business