Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?

List and describe the five strategic steps of the Strategic Consultative/ Selling Model

What will be an ideal response?

Which of the following is the difference between monopoly and monopolistic competition?

A) In monopolistic competition, customers are not as responsive to changes in price if they have accepted the product differences; while in a monopoly, customers have few viable substitutes available and because of this, are less responsive to changes in price. B) In a monopoly, companies have total control over price because they can differentiate their products; while in monopolistic competition, companies have no influence on price. C) In a monopoly, competition is based on price or on differentiation of products; while in monopolistic competition, competition is based on promotion or on product differentiation. D) In monopolistic competition, fewer companies dominate the market; while in a monopoly, many similar firms compete in the market. E) In a monopoly, each firm sells a small percentage of the total sold in the market; while in monopolistic competition, each firm sells a high percentage of the total sold in the market.