Which of the following is a disadvantage of audit services (Table 4.3 in the text)?
A) interviewer errors; respondent errors
B) data is lacking in terms of content, quantity, and quality
C) data may not be representative; quality of data limited
D) coverage may be incomplete; matching of data on the competitive activity may be difficult
D
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The business segmentation variable of ________ refers to where power resides in an organization
A) demographics B) purchasing approaches C) customer operating characteristics D) personal characteristics E) benefits sought
As the salesperson entered the prospect's office, the salesperson extended his hand and said, "Your old college roommate Tiara Johns suggested I call on you." This action occurred in which stage of the creative selling process?
A) approach B) prospect and qualify C) preapproach D) close E) follow-up