The business segmentation variable of ________ refers to where power resides in an organization
A) demographics
B) purchasing approaches
C) customer operating characteristics
D) personal characteristics
E) benefits sought
B
Business
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Stetson cologne has positioned its brand using the tough, cowboy image. This is an example of product positioning by:
A) product user B) product class C) use or application D) cultural symbol
Business
In terms of training and management development, which of the following is aimed at helping the expatriate manager and family ease themselves into day-to-day life in the host country?
A. Cognitive training B. Practical training C. House training D. Cultural training E. Perceptual ability training
Business