Cost leadership, differentiation, and focus strategies are types of corporate-level strategies

In the computer industry, IBM is trying to de-emphasize price by promoting exceptional levels of service and support. This is an example of which generic business strategy?

a. a low-cost strategy b. a defender strategy c. a analyzer strategy d. a differentiation strategy e. a build strategy

A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance

Indicate whether the statement is true or false