In the computer industry, IBM is trying to de-emphasize price by promoting exceptional levels of service and support. This is an example of which generic business strategy?
a. a low-cost strategy
b. a defender strategy
c. a analyzer strategy
d. a differentiation strategy
e. a build strategy
Answer: d. a differentiation strategy
Business
You might also like to view...
A force majeure clause:
A) Excuses performance in the event of a natural disaster. B) Creates a third-party beneficiary. C) Requires that the performance meet the personal satisfaction of the promisee. D) Prohibits assignment of contract rights. E) Operates as a delegation of duties.
Business
The Anticybersquatting Consumer Protection Act protects against bad faith registrations of
domain names only if the domain name is trademarked. Indicate whether the statement is true or false
Business