A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance

Which of the following is an approach to message reinforcement that maintains awareness, reduces copy wear-out, and is cost-efficient?

A) benchmarking B) bundling C) pulsing D) cobranding E) brand encoding

Benefit segmentation requires finding the major benefits people look for in a product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit

Indicate whether the statement is true or false