Which of the following is an approach to message reinforcement that maintains awareness, reduces copy wear-out, and is cost-efficient?

Using the technique of "paying off" the promise made in the headline is generally best accomplished during what step of the AIDA plan?

A) Attention B) Interest C) Action D) Desire E) Interactivity

Under the ideal conditions of perfect capital markets, dividend policy has no effect upon share

price. Indicate whether the statement is true or false