Using the technique of "paying off" the promise made in the headline is generally best accomplished during what step of the AIDA plan?
A) Attention
B) Interest
C) Action
D) Desire
E) Interactivity
Answer: B
Explanation: B) After catching the reader's or viewer's attention, your next step is to build interest in the product, company, or idea you are promoting. A common technique is to "pay off" the promise made in the headline by explaining how you can deliver those benefits.
Business
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The acid-test ratio is also known as the quick ratio
Indicate whether the statement is true or false
Business
An unlicensed person sold several properties for a commission and engaged in false advertising while selling the properties. Who would prosecute this person?
A. Real Estate Commissioner B. State Attorney General C. Local district attorney D. Administrative hearing officer
Business