Benefit segmentation requires finding the major benefits people look for in a product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit

Which of the following types of advertisements is likely to be more successful in transforming a person's negative attitude toward a product into a positive one?

a. Advertisements aimed at changing the person's deep-rooted values b. Advertisements emphasizing luxury c. Humorous advertisements d. Dramatic advertisements

As a preferred customer you will receive a 10% discount on all merchandise purchased during the week of december 1

What will be an ideal response?