Give three examples of convenience products

Which of the following is the primary objective of penetration pricing?

A) to increase profit by increasing prices B) to gain higher margins by reducing market share C) to build sales volume in a market D) to increase product differentiation E) to increase price in order to reduce volumes

________ are acts, efforts, or performances exchanged from producer to user without ownership rights

A) Tangibles B) Services C) Ideas D) Brand extensions E) Licenses