________ are acts, efforts, or performances exchanged from producer to user without ownership rights

Bree has identified three potential market segments for her on demand car rental company. She is concerned that the local market isn’t large enough and wonders if she should introduce this concept in a large city instead. Which characteristic of segment attractiveness is Bree addressing?

Reliability refers to the company's willingness to help customers and provide them with prompt service

Indicate whether the statement is true or false