List and describe the four major employment settings for sales personnel
What will be an ideal response?
Selling for a retailer - Retailers sell to the final consumer, so final consumer goods such as vehicles, apparel, appliances, furniture, and personal computers fit this category.
Selling for a wholesaler - Wholesalers employ over a million salespeople in the United States. Responsibilities of wholesale salespeople might include determining and granting credit, maintaining inventories, and helping with promotional activities.
Selling for a manufacturer - These are highly technical sales. The category includes sales engineers,"detail" salespeople, field sales representatives, and inside salespeople.
Selling a service - This includes hotel and convention center services, financial services, advertising sales, business services, real estate, and insurance.
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Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler
A) life stage B) gender C) age D) income E) social class
Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Company)?
A) custom marketing research firms B) syndicated-service research firms C) specialty-line marketing research firms D) generic marketing research firms E) focused marketing research firms