Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler
A) life stage
B) gender
C) age
D) income
E) social class
C
Business
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A company can borrow funds at an after-tax cost of 4.5%. The company’s stock price is $40 per share, earnings per share is $2.00, and the company has 15 million shares outstanding. If the company borrows just enough to repurchase 2 million shares of stock at the prevailing market price, that company’s earnings per share is most likely to:
A. increase. B. decrease. C. remain the same.
Business
Which of the following refers to a behavioral segmentation variable that involves segmenting markets into nonusers, ex-users, potential users, first-time users, and regular users of a product?
A) user status B) usage rates C) gender status D) income status E) loyalty status
Business