Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Company)?
A) custom marketing research firms
B) syndicated-service research firms
C) specialty-line marketing research firms
D) generic marketing research firms
E) focused marketing research firms
B
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How does personal selling differ from other forms of promotion?
a. It is considerably less effective for obtaining sales and gaining a satisfied customer. b. Its costs can be less easily controlled. c. It is best able to handle customer objections as they arise. d. It does have to deal with unqualified customers.
________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program
A) Company demand B) Area market potential C) Market demand D) Company sales potential E) Total market potential