________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program
A) Company demand
B) Area market potential
C) Market demand
D) Company sales potential
E) Total market potential
C
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Nellie Tompkins is the owner and operator of Tompkins' Salsa Inc., a salsa production unit. She makes and sells only three types of salsa--peach, pear, and pineapple
The joint costs of leasing her professional kitchen for manufacture, transport, insurance, and so on are allocated on an equal basis to the three types of salsas. Last year's sales figures and allocated joint costs are given below. Should Tompkins' Salsa Inc. stop selling its pear salsa? Why or why not? Pear Salsa Peach Salsa Pineapple Salsa Sales $4,000 $8,000 $9,000 Less Cost of Goods Sold 5,000 5,000 5,000 Gross Margin ($1,000) $3,000 $4,000 What will be an ideal response?
A private employment agency
A. Provides free services to its clients. B. Is used only for higher-level management positions. C. Is controlled by the United States Employment Service. D. Is more costly to use as a placement service than are public employment agencies.