The ability of a process to produce quality output is unknown and the time to ship the output to a customer is highly variable. The combination of these two factors will lead to the waste of waiting

To measure Cole's level of interest in the products offered at a particular website, the online metric that should be used is:

A) clickthroughs B) length of engagement C) impressions D) brand awareness

Which step in the five-step marketing research process has been left out of the following list: defining the problem, conducting the research, analyzing the research, and addressing the problem in a research paper?

A) developing the research budget B) choosing the research agency C) choosing the research method D) designing the research E) comparing and contrasting primary and secondary data