To measure Cole's level of interest in the products offered at a particular website, the online metric that should be used is:

A) clickthroughs
B) length of engagement
C) impressions
D) brand awareness

B

Business

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Which of the following TQM tools would be best suited for displaying the number of students majoring in each business discipline?

A. cause-and-effect diagram B. scatter diagram C. flowchart D. histogram

Business

Services such as Nielsen Media Research that validate audience data are a type of

A) tax accounting firm. B) quasi-governmental agency. C) advertising agency. D) public relations agency. E) audit bureau.

Business