Which of the following best describes the components of the marketing mix?
A) all aspects of the marketing environment
B) everything considered during tactical planning
C) product, price, place, and promotion
D) production, price, distribution, and people
E) people, product, price, and placement
C
Business
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By convention, short-term financial control is accomplished by all the following except:
a. Comparing actual to budgeted financial results. b. Calculating a series of cost and revenue variances at the end of the period. c. The use of flexible budgets and standard costs. d. Explaining the total operating-income variance for a given period. e. The use of productivity analysis.
Business
Describe the competitive appeal of the "professional" level of service performance
What will be an ideal response?
Business