Which of the following situations is best addressed by regression?
A) Is there an association between market share and the size of the sales force?
B) Is there an association between market share and size of the sales force after adjusting for the effect of sales promotion?
C) Determine how much of the variation in the dependent variable (store sales) can be explained by the independent variables (price and level of advertisement).
D) Are consumers' perceptions of quality related to their perceptions of prices when the effect of brand image is controlled?
B
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When introducing marketing to an organization, initial marketing projects should have:
a. a high level of investment to get the biggest impact b. a long period of duration to convey the full impact of the a marketing orientation c. a high impact on making or saving money for the institution d. a low financial impact in case it doesn't work so the organization has less risk e. low visibility so that if it fails the Board won't notice
You have been assigned to work in the Ciallis division of the large pharmaceutical giant Eli Lilly and company, located in Indianapolis, Indiana, U.S.A
Your marketing responsibilities require you to work on marketing Ciallis worldwide with a single universal strategy. The international marketing model at Eli Lilly is: a. The Export Department model b. The Multi-national model c. The Global Organization model d. The functional design model e. The home office model