When introducing marketing to an organization, initial marketing projects should have:
a. a high level of investment to get the biggest impact
b. a long period of duration to convey the full impact of the a marketing orientation
c. a high impact on making or saving money for the institution
d. a low financial impact in case it doesn't work so the organization has less risk
e. low visibility so that if it fails the Board won't notice
C
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Interview evaluation refers to:
A) an evaluation of the quality of the interviews by an editor B) an evaluation of the interviews by the client/manager C) an overall procedure for evaluation of the quality of the entire interviewing process D) respondents being apprehensive about providing the "correct" answer E) none of the above
Explain the role of a sales increase as a trigger for a contingency plan
What will be an ideal response?