You have been assigned to work in the Ciallis division of the large pharmaceutical giant Eli Lilly and company, located in Indianapolis, Indiana, U.S.A
Your marketing responsibilities require you to work on marketing Ciallis worldwide with a single universal strategy. The international marketing model at Eli Lilly is:
a. The Export Department model
b. The Multi-national model
c. The Global Organization model
d. The functional design model
e. The home office model
C
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What type of scale uses words to indicate different gradations or levels of the respondent's opinion?
A) synthetic label metric scale B) natural label metric scale C) natural categorical scale D) closed-ended scale E) synthetic natural label scale
Which one of the following represents all that is known about a situation?
A. Exploratory methods D. Communication audit B. Stakeholder analysis E. Situation analysis C. Scientific methods